Hyperoptic - Sheikh Ahmed
Hyperoptic. An ISP providing superfast full fibre connectivity.

This is the work that was undertaken as part of a comprehensive re-brand initiative. Sadly, the project was abandoned mid-way through and the company resorted to refining their existing brand instead.

What I'll describe is the process that I went through in looking at how the new branding guidelines could be applied to the public-facing website.

After forming a UX brief and documenting existing user flows. I then created new user flows before starting working on lo-fi wireframes.

Hyperoptic ↑ Click on image to enlarge
Hyperoptic ↑ Click on image to enlarge

I translated the wireframes into UI by applying the new branding guidelines. Below are designs for the core pages for both desktop and mobile.

My proposed design for the homepage.

Hyperoptic ↑ Click on image to enlarge
Hyperoptic ↑ Click on image to enlarge

Designs for the home broadband page.

Hyperoptic ↑ Click on image to enlarge
Hyperoptic ↑ Click on image to enlarge

Business broadband designs.

Hyperoptic ↑ Click on image to enlarge
Hyperoptic ↑ Click on image to enlarge

Finally, the My Account section.

Hyperoptic ↑ Click on image to enlarge
Hyperoptic ↑ Click on image to enlarge

Work was then undertaken to create a native iOS app. This was effectively the 'My Account' section with added functionality for customers.

Hyperoptic
Hyperoptic
Hyperoptic

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