Case Study - Mimecast.

This is conceptual work loosely based around a proposed refresh of the public facing website.

Mimecast Rebrand

Brief

During the pandemic, organisations across the world were noticing a subtle increase in eyeballs to their Environmental, Social and Governance (ESG) pages. Mimecast were no different and wanted to update their pages with a fresh new look.

Design

The initial plan was for the new pages to sit on its own subdomain and be controlled by a seperate content management system. This meant the design could break away from how the current public facing website looked. And give us the opportunity to present a more engaging and dynamic experience.

But I decided to expand the remit and see what we could do with an overhaul of the entire website.

Navigation

First thing to tackle was the primary navigation and footer. I felt the current implementation offered an inferior solution due to its limited functionality and use of the viewport. My design proposed a more effective use of screen real estate. Offering more options to get to key areas of the site as well as providing a more efficient method of accessing every section within.

Mimecast Header Mimecast Footer

Concept

The driving motivation behind the concept was to try to move away from a design that looked like it was dictated by a content management system. Which can often result in a very stiff, unengaging experience. Components are limited in terms of variance and sometimes you are forced to show information in a certain way because there are no other options available.

I thought about how the design would best serve the information architecture. Developing ideas on how to present text and images through the use of offset grids.

Mimecast Homepage Desktop UI ↑ Click on image to enlarge
Mimecast Homepage Mobile UI ↑ Click on image to enlarge
Mimecast Product Desktop UI ↑ Click on image to enlarge
Mimecast Product Mobile UI ↑ Click on image to enlarge
Mimecast ESG Desktop UI ↑ Click on image to enlarge
Mimecast ESG Mobile UI ↑ Click on image to enlarge

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