Hyperoptic - Sheikh Ahmed
Hyperoptic. An ISP providing superfast full fibre connectivity.

I was the Lead UX Designer and my main responsibility was the public-facing website.

Hyperoptic

I lead design projects across all facets of the business, from customer engagement touch points to internal projects. Instilling good practices of UX design at all stages.

Hyperoptic

A clear UX brief is the first deliverable of any project. This is closely followed by user flows. They help clarify in understanding the user's needs and motivations.

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Wireframing is the start of the design process. Laying the foundation of visual design, user interface and user experience.

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Finally, the end of the design process is UI. Using a design system to rapidly build components ready for handover to the development team.

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Visit hyperoptic.com.

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