Hyperoptic - Sheikh Ahmed
Hyperoptic. An ISP providing superfast full fibre connectivity.

I'm the Lead UX Designer. My main responsibility is the public-facing website but I also look after all aspects of UX within the business.

Hyperoptic

Projects come in all shapes and sizes but I try to funnel them via the same process. The start of which is to establish a well-written UX brief.

Hyperoptic

This is then followed by research - which might involve 1 to 1 interviews, running focus groups and surveys. From that research I'd create personas and user journey maps.

Hyperoptic Hyperoptic

Finally moving onto the design phase which would involve creating sitemaps, user flows and lo-fi / hi-fi wireframes.

Visit hyperoptic.com.

← Home